You can increase the chances of getting at the top of the SERP's list by getting indexed and achieving reciprocation for creative Search Engine Optimization and techniques of marketing. Use the following principles for result oriented Search Engine Optimization
Get your own "domain-name-dot-com/org/net". Making use of TLD's is advisable but when you make efforts to get local people to visit your website, you are likely to get domain extensions which are country specific like US or UK.

• It’s not expenditure if you spend some money on getting your own hosted domain. Free blogging domains like wordpress and blogger are very useful for some time but that wouldn't stand against your own website. Moreover, you are safe from service offers that you may find absolutely not necessary.The Meta Title must not carry the domain name. It must not be more than 60 characters and using the name of the business as title is more preferable.Use wordtracker.com to find keywords that can suit your website.Ensure that your website has corresponding robots tag. The robots.txt file should be in your server's root too.Make sure that you have 404 pages and a website map page.CSS will be a better option for size, color, and font tags. Always keep in mind that text links are better than link buttons or js links.Use the required keywords in the alt tags of images. It's better to hold the H1 tag for headings of author.Eliminate the java script and make it as an external file. The size of the file should not be more than 100k.You can submit your place to ODP but choose only websites like Yahoo Dir, and other free directories like goguides.org and gimpsy.com etc.Try to get as many important links as you can, and try to know how search engines work.Do not use spamming and cloaking and it is wise to make use of portal pages. Focus on the quality of the content.Study your positive points from your competitors at an ethical level and weigh down the odds between competition and your online business.Manage by using Feed burner service that can keep track of feed subscribers.
• Write fresh and new content and use trustworthy book marking websites like & digg.com and twitter.com.

Certainly, with these principles that are standard and basic for each Search Engine Optimization technique, you will never go wrong. These are the tips that must be mastered if you aim at increasing your sales and profit.

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